HTML Email Design Training Course – Building and Delivering Custom Email

HTML Email Training: Course Description

Maryland, Virginia, Washington DC, Virtually Online Live & On-Site

Course Overview:

In this HTML Email Design training class, you’ll learn how to create eye-catching HTML emails & newsletters that work on a consistent basis across multiple email clients and platforms. You will now be able to visually communicate & market with custom, branded mass email campaigns. From designing and coding emails from the ground up to responsive techniques and email client testing, you’ll find that this course will help you improve your designs and communication. This course also comes with numerous examples and a starter email template for good measure, so you can see the lessons in action and create your own original (not to mention, Outlook-proof) designs. Course objective include:
• Introduction to Email marketing
• Planning and Email campaign
• Designing messages for the inbox
• Coding your Email messages in HTML
• Understanding permission and spam
• Optimizing for effectiveness

Locations for HTML Email Design:

In Person at ThinkB!G’s Office in Columbia, MD (next to the Columbia Mall)
Online Live from Anywhere
Private Custom Training On Site or at Your Location
Project Based Training On Site or at Your Location

Times for HTML Email Design:

In Person & Online Live: 8:30AM-3:00PM ET / 5:30AM-12:00PM PT (30 Minute Lunch)
Private Custom & Project Based Training: Your preference
*Please click the Dates To Register tab above to see all dates & times available.*

Prerequisites for Attending HTML Email Design Training Course:

This HTML email design training class is for anyone that needs to create or manage email campaigns. No previous experience is needed for this HTML email training course. Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.

Job Roles That Use HTML Email Design:

Email Designer
Web Developer/Designers

Projects That Use HTML Email Design:

Marketing/Email Campaigns
Coding Email Messages in HTML

HTML Email Training Includes:

Hands-On Training Led by Certified Instructors
Print and/or Digital Courseware
Certificate of Completion
Continental Breakfast Every Day (In Person Only)
Catered Gourmet Deli Lunch Every Day (In Person Only)
Unlimited Snacks and Refreshments (In Person Only)
Notebook & Pen (In Person Only)
Free Parking (In Person Only)

Software Versions:

ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

HTML Email Training Course -Building & Delivering Custom Email Reviews From Our Students

“The experience at Think Big was great. The instructor made an effort to tailor the class to everyone’s needs. The HTML Email Marketing training was very hands on and time flew by, but I walked out feeling so much more knowledgeable!” – Lindsay B. – The Chronicle of Higher Education

“Great class…..instructor…..content…pace. Would definitely recommend to peers.” – Frieda N. – Areva

View More Reviews

Related Training and Certification Courses:

HTML5 & CSS3 Advanced for Responsive Web Design
HTML5 & HTML Intro with CSS
Dreamweaver CC Advanced – Website Development
Dreamweaver CC Intro – w/ HTML Fundamentals
Dreamweaver ACA Training & Certification Pack
JavaScript & jQuery Advanced with JSON & Ajax
JavaScript & jQuery Intro

HTML Email Training: Course Outline

1. Introduction to Email
The Importance of Email
Overcoming the Reputation
Different Types of Communication
The Opportunity for Web Designers

2. Planning an Email Campaign
Planning Is Essential
Meeting the Client
Setting Goals
Measuring Success
Planning Your Content

3. Designing for the Inbox
Understanding the Need for Design Designing Plain Text Email
Designing HTML Email
Examples of HTML Emails
Looking for Inspiration

4. Coding Your Email Message
Embracing the Code
Creating a Solid HTML Template Avoiding CSS
Using Other Technologies
Testing Your Email
Finding Template Resources

5. Understanding Permission
The Importance of Permission
Understanding Spam
Permission versus Spam
Getting Relevant
Addressing Spam Complaints
Identifying Client Permission
Blacklists, Whitelists, and Reputation
Considerations for Permission
The Future of Email

6. Selling Email to Your Clients
Promoting Services
Knowing What You Have to Sell
Making the Sale


All course objectives and outlines are a guide for students.  To ensure student satisfaction, these course topics and order may be modified or added to ensure the latest information is covered to support real world use of the technology.

We have instructors ready to teach this class, but we do not currently offer it on our open enrollment schedule. If you are interested in this class, please fill out the form below and we will contact you shortly about your training options!