Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class

Baltimore, Maryland, Virginia, Washington D.C., Virtually Online Live & On-Site at Your Location

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Course Information & Why You Should Attend

ThinkB!G Exclusive LogoDuration & Times: 2 Days – 8:30AM-3:00PM ET / 5:30AM-12:00PM PT (30 Minute Complimentary Lunch)

Locations for Training:
In Person at ThinkB!G in Columbia, Maryland near Baltimore, Washington D.C., Virginia region.
Virtually Online Live (VOLT) From Anywhere! Students Join the Same In Person Class Remotely.
Upon Request: Onsite Custom Private Training at Your Location!

Course Description: In this hands-on, two-day Google Analytics & Search Engine Optimization (SEO) for Government training course, you will learn the essential skills needed to get started with Google Analytics and SEO. Google Analytics is the most popular service on the web for tracking and reporting website traffic. ThinkB!G’s Google Analytics and SEO training course, will cover how to set up, manage, and effectively utilize Google Analytics, and learn Search Engine Optimization (SEO) basics including learning about content strategy and content marketing, and how the Google search engine discovers, indexes, and ranks web content. You will get to develop keyword topics and use keyword tools to create keywords for your target market, create content for search engines, perform semantic search, learn how to personalize search, develop a blogging strategy for content marketing, and more. In Google Analytics, you will get to use the tools starting with learning the audience overview and demographics, seeing website traffic, and looking at reports, sources, referrals, campaigns, behaviors, and many others. This search engine marketing training course will allow you to use Google Analytics and Search Engine Optimization together, in order to create effective search engine marketing for your organization.

Prerequisites: Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders. It is highly recommended that you bring your login credentials for your organization’s Google Analytics account, or your personal Google Analytics account to training (Read and Analyze Access is acceptable), in order to make this course the most effective for you. This will allow you to implement what you learn immediately after the course.

Job Roles That Use Google Analytics:
Marketing & Communications Professionals
Web Analysts
Digital Advertisers
Website Developers
Content Strategists
User Experience Designers
Visual Information Specialists

Uses for Google Analytics:
Track Website Traffic
Report on Website User Data and Conversions
Measure Your Organization’s Reach Online
Understand Where Your Site Needs Improvement for Users 

Google Analytics & SEO for Government Course Outline

1. SEO Optimization Basics
Content Strategy/Content Marketing
What is SEO?
How Search Engines discover, index and rank web content
Benefits of SEO

2. Getting Started
Discover the keyword topics & tools for your target market
Google’s content guidelines
Create content for your prospects and search engines
On page SEO
Semantic search
Using personalization of search
Develop a blogging strategy for your content marketing

3. Google Analytics
Audience Overview
Demographics
Interests
Geo
Behavior
Technology
Mobile
Users Flow
Acquisition Overview
All Traffic
Channels
Source/Medium

Referrals
Tracking Social Media Overview
Network Referrals
Landing Pages
Campaigns
Organic Keywords
Behavior Flow
Site content
Content Drilldown
Exit Pages
Site speed
Site search
Usage
Search terms
Search Pages
Customization
Dashboards
Custom reports
Emailing/Exporting Google Analytics Data
Setting Date Ranges
Comparing Time Periods

Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.

Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

What You Get
  • Hands-On Official Authorized Training & Certification
  • Training Delivered from Instructors that are Senior Consultants Certified by Adobe (ACI), Apple (ACT), & Microsoft (MCT)
  • Official Curriculum Print and/or Digital Courseware & Personal Use of Class Recording for Limited Time
  • Certificate of Completion
  • Computer (Apple Mac or Windows PC) with Software & Class Files (In Person Only)
  • Continental Breakfast Every Day (In Person Only)
  • Catered Gourmet Deli Lunch Every Day (In Person Only)
  • Unlimited Snacks and Refreshments (In Person Only)
  • Notebook & Pen (In Person Only)
  • Free Parking (In Person Only)
Pricing

Public Enrollment Training

Commercial Price Per Person 2-Day Class: $795
GSA/Government Price Per Person 2-Day Class: $640.81
Non-Profit/Education Price Per Person 2-Day Class: $745

Dates to Register!

 

Custom Private Training – Onsite at Your Location, Online Live, or at ThinkB!G

Submit details and a formal training quote will be sent to you!

Click to Get a Quote Now!

Dates to Register

CourseLocationStart DateEnd DateTime
Google Analytics and SEO for Government

ThinkB!G (Columbia, MD) - In Person & Online Live

Monday, Sep 23, 2019 Tuesday, Sep 24, 2019 8:30 am EDT - 3:00 pm EDT Register
Google Analytics and SEO for Government

ThinkB!G (Columbia, MD) - In Person & Online Live

Thursday, Nov 14, 2019 Friday, Nov 15, 2019 8:30 am EDT - 3:00 pm EDT Register
Google Analytics and SEO for Government

ThinkB!G (Columbia, MD) - In Person & Online Live

Wednesday, Jan 29, 2020 Thursday, Jan 30, 2020 8:30 am EDT - 3:00 pm EDT Register
Google Analytics and SEO for Government

ThinkB!G (Columbia, MD) - In Person & Online Live

Monday, Mar 30, 2020 Tuesday, Mar 31, 2020 8:30 am EDT - 3:00 pm EDT Register
Google Analytics and SEO for Government

ThinkB!G (Columbia, MD) - In Person & Online Live

Wednesday, Jul 22, 2020 Thursday, Jul 23, 2020 8:30 am EDT - 3:00 pm EDT Register
Google Analytics and SEO for Government

ThinkB!G (Columbia, MD) - In Person & Online Live

Monday, Nov 09, 2020 Tuesday, Nov 10, 2020 8:30 am EDT - 3:00 pm EDT Register

Custom Private Training

We offer this course as Custom Private Training or Project Based Training®!

If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives! We can have the Private Training at ThinkB!G in Columbia, Maryland, Virtually Online Live (Available for Most Courses), or Onsite at Your Location.

What's Included?

  • Custom Outline to include Targeted Topics Based on Your Learning Needs
  • Hands-On Official Authorized Training & Certification
  • Training Delivered from Instructors that are Senior Consultants Certified by Adobe (ACI), Apple (ACT), & Microsoft (MCT)
  • Official Curriculum Print and/or Digital Courseware
  • Certificate of Completion
  • Computer (Apple Mac or Windows PC) with Software & Class Files (In Person Only at ThinkB!G)
  • Continental Breakfast Every Day (In Person Only at ThinkB!G)
  • Catered Gourmet Deli Lunch Every Day (In Person Only at ThinkB!G)
  • Unlimited Snacks and Refreshments (In Person Only at ThinkB!G)
  • Notebook & Pen (In Person Only)
  • Free Parking (In Person Only at ThinkB!G)

Submit details and a formal training quote will be sent to you! 

Click to Get a Quote Now!

Policies

Payment Policy for Public Enrollment Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training class.

 

Payment Policy for Private & Project Based Training® Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training service.  Pricing provided is firm fixed price based on number of students.  Client is responsible for entire amount regardless of change in number of registrations.

 

Cancellation/Rescheduling Policy for Public Enrollment Classes

  • Classes may be canceled if less than 4 students are registered. We will notify you of cancellations no later than 16 business days prior to class.
  • Canceling/Rescheduling more than 16 business days prior to class: You are eligible for a refund or free reschedule. Registration is transferable to another student for the same class & date.
  • Canceling/Rescheduling less than 16 business days prior to class: No refund. No Reschedule. Registration is transferable to another student for the same class & date.
  • No Shows without contact: No refund. No Reschedule.

Cancellation/Rescheduling Policy for Custom/Private and On-Site Training Classes

  • No penalty if cancellation/reschedule is 16 Business Days (Monday-Friday) prior to the first date of class.
  • 50% penalty will be incurred if cancellation/reschedule is less than 16 Business Days (Monday-Friday) prior to the first date of class. This fee is to cover instructor expenses, travel, and course materials purchased.

Cancellation/Rescheduling Policy for Individual Students in Custom/Private Training Classes

  • Individual students registered in a private class, who cancel or do not show, are not eligible for a partial refund or reschedule. Please contact your class organizer or manager if you need to cancel.