In this hands-on, two-day Social Media for Government with AI training course, you will learn the government social media best practices, practical applications, and standards. This social media training will explore overall social media goals, AI-assisted content strategy creation, platforms and AI-recommended content appropriate for your target audience, keyword research and applying SEO for all government social media posts. You will also gain an understanding of how to use AI tools to monitor accounts, leverage predictive analytics with Google Analytics Social Reports to track social media metrics, and how to ensure your social media content meets Section 508 Accessibility guidelines with AI-generated captions and transcripts.
Duration: 2 Days
Locations for Training:
Prerequisites: Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.
Job Roles That Use Social Media for Government:
Public Affairs Specialists
Social Media Managers
Social Media Specialists
Social Media Coordinators
Communication Specialists
New Media Specialists
Digital Marketers
Web Developers
Social Media Writers
Projects That Use Social Media for Government:
Ease of Communication
Spreads Information
Better Citizen Engagement & Customer Service
Brand Recognition
Emergency Response
1. Social Media Strategy and Best Practices
Benefits of Social Media
Social Media Government Policy & Standards
Content Strategy
Leveraging AI content generators for Social Media content creation
Key Personas and Target Audience
AI algorithmic analysis for optimizing follower growth
Social Media Metrics Measured in Google Analytics 4
2. Key Platforms and Content Types
Types of Content Featured on Each Social Media Platform
Most Frequently Used Platforms by Government
AI-curated, platform-specific content recommendations
3. Branding Your Social Media
Purpose of Branding
Style Guides
Branding for each Social Media Platform
AI logo and image generators (Canva, Instagram, Adobe Firefly, etc)
4. Search and Analytics
Keyword Research for Your Organization
Social Media Metrics – What You Can Measure
Google Analytics Social Reports
5. Community Management
Best Practices Commenting and Replying
Engagement, Likes, Retweets, and others
Etiquette & Online Reputation Management
Frequency, Best Times & Days to Post Personal v. Professional
AI moderation for comments and inquiries (ChatGPT, Claude, etc)
6. Accessibility
Social Media Section 508 Accessibility Government Guidelines
Social Media Content for People with Disabilities
Making Your Social Media Content Accessible with AI automated Captions and Transcripts
Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.
Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.
No certification available
If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives!
I thought the AI information was extremely useful and the various use cases that she provided. I plan to test this when appropriate to learn more about use cases. -Beth, OSSPI (Social Media For Government With AI Live Hands-On Instructor-Led Training Class)
The Instructor was fantastic! The course was super relevant and the conversations were insightful. I thought the breaks were well-timed (and not too frequent) and was the course was action packed. Thanks again for building such a great training. -Jeremy, U.S. Forces Korea Public Affairs (Social Media For Government With AI Live Hands-On Instructor-Led Training Class)
Material presented was very useful and in most cases immediately and directly applicable to what I do daily. -Lars, DHR (Social Media For Government With AI Live Hands-On Instructor-Led Training Class)
A must for beginners in Government Social Media. Great tips and tools for established brands too. -FERC, Benjamin (Social Media for Government Live Hands-On Instructor-Led Training Class)
Great training and a good investment in your career knowledge. It helps to keep your skills relevant to today’s trends. -DOD, Sandra (Social Media for Government Live Hands-On Instructor-Led Training Class)
Important Notice: Please avoid accessing ThinkB!G remote student computers on devices marked as classified or containing confidential information. Opt for an alternate computer for your training requirements, and for any specific class participation needs or inquiries, don’t hesitate to get in touch with
[email protected].
