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Social Media for Government Live Hands-On Instructor-Led Training Class

Virtual Online Live Training (VOLT™) Access from Anywhere

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Outline & Course Information

ThinkB!G Exclusive LogoDuration & Times: 2 Days – 8:30AM-3:00PM EST

Locations for Training:

Course Description: In this hands-on, two-day Social Media for Government training course, you will learn the government social media best practices, practical applications, and standards. This social media training will explore overall social media goals, content strategy, platforms and content appropriate for your target audience, keyword research and applying SEO for all government social media posts. You will also gain an understanding of how to monitor accounts, use Google Analytics Social Reports to track social media metrics, and how to ensure your social media content meets Section 508 Accessibility guidelines.

Prerequisites: Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.

Required Technical Set-Up:
• Primary computer connected to a second monitor OR second computer to view instructor live
• Reliable High-speed internet connection
• Web Browser: Google Chrome Preferred (Alternative: Microsoft Edge)
• 3-Button Computer mouse
• Audio Speaker/Microphone (built-in to computer or external)

Job Roles That Use Social Media for Government:
Public Affairs Specialists
Social Media Managers
Social Media Specialists
Social Media Coordinators
Communication Specialists
New Media Specialists
Digital Marketers
Web Developers
Social Media Writers

Projects That Use Social Media for Government:
Ease of Communication
Spreads Information
Better Citizen Engagement & Customer Service
Brand Recognition
Emergency Response

Social Media for Government Course Outline

1. Social Media as Part of Government Content Marketing Strategy
Benefits of Social Media
Social Media Government Policy & Standards
Social Media Goals, Calendar, Checklist
Content Strategy
Content Types for Social Media
Content Generation
Government Agencies Leading on Social Media
Key Personas and Target Audience
How to Drive Followers
Social Media Metrics Measured in Google Analytics 

2. Social Media Platforms for Government
Job Roles
Types of Content Featured on Each Social Media Platform
Most Frequently Used Platforms by Government

3. Branding Your Social Media
Purpose of Branding
Style Guides
Branding for each Social Media Platform

4. Social Media Search Engine Optimization (SEO) and Google Analytics Reporting
Keyword Research for Your Organization
Social Media Metrics – What You Can Measure
Google Analytics Social Reports

5. Monitoring, Engaging, and Implementing on Your Social Media Platforms
Best Practices
Commenting and Replying
Engagement, Likes, Retweets, and others
Etiquette & Online Reputation Management
Tone
Frequency, Best Times & Days to Post
Personal v. Professional

6. Social Media Section 508 Accessibility
Government Guidelines
Social Media Content for People with Disabilities
Making Your Social Media Content Accessible with Captions and Transcripts

Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.

Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

What You Get
  • Instructor Led Hands-On Virtual Online Live Training (VOLT™) & Certification
  • Training Delivered from Certified Instructors that are Senior Consultants
  • Digital Official Curriculum Courseware (Not Used During Class) & Personal Use of Class Recording for Limited Time
  • Certificate of Completion
  • Remote Access to ThinkB!G Class Computer with Software licenses & Class Files Pre-Installed for Use During Training--No Installs or Downloads
  • Instructor's Real-Time View of ThinkB!G Class Computer Screen for Immediate Live Interactive Support
  • If Certification Training is Selected, It May Include a Test Prep Tool, Testing Voucher with Free Retake, and Proctor Fee (if taken with ThinkB!G Virtually)
  • Note: IT Support is Available to Pre-Flight Virtual Class Set Up Before & During Training
Pricing

Public Enrollment Training Pricing

Commercial Price Per Person 2-Day Class: $795
GSA/Government Price Per Person 2-Day Class: $640.81
Non-Profit/Education Price Per Person 2-Day Class: $745


Need Private Custom Training for Your Team?

Request a Quote

Dates to Register

EventVenueStart DateEnd Date

Custom Private Training

We offer this course as Custom Private Training or Project Based Training®!

If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives!

What's Included?

  • Custom Outline to include Targeted Topics Based on Your Learning Needs
  • Instructor Led Hands-On Virtual Online Live Training (VOLT™) & Certification
  • Training Delivered from Certified Instructors that are Senior Consultants
  • Official Curriculum Courseware & Personal Use of Class Recording for Limited Time
  • Certificate of Completion
  • Remote Access to ThinkB!G Class Computer with Software licenses & Class Files Pre-Installed for Use During Training--No Installs or Downloads
  • Instructor's Real-Time View of ThinkB!G Class Computer Screen for Immediate Live Interactive Support
  • If Certification Training is Selected, It May Include a Test Prep Tool, Testing Voucher with Free Retake, and Proctor Fee (if taken with ThinkB!G Virtually)
  • Note: IT Support is Available to Pre-Flight Virtual Class Set Up Before & During Training

Submit details and a formal training quote will be sent to you!

Request a Quote

Policies

Payment Policy for Public Enrollment Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training class.

 

Payment Policy for Private & Project Based Training® Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training service.  Pricing provided is firm fixed price based on number of students.  Client is responsible for entire amount regardless of change in number of registrations.

 

Cancellation/Rescheduling Policy for Public Enrollment Classes

  • Classes may be canceled if less than 4 students are registered. We will notify you of cancellations no later than 16 business days prior to class.
  • Canceling/Rescheduling more than 16 business days prior to class: You are eligible for a refund or free reschedule. Registration is transferable to another student for the same class & date.
  • Canceling/Rescheduling less than 16 business days prior to class: No refund. No Reschedule. Registration is transferable to another student for the same class & date.
  • No Shows without contact: No refund. No Reschedule.

Cancellation/Rescheduling Policy for Custom/Private and On-Site Training Classes

  • No penalty if cancellation/reschedule is 16 Business Days (Monday-Friday) prior to the first date of class.
  • 50% penalty will be incurred if cancellation/reschedule is less than 16 Business Days (Monday-Friday) prior to the first date of class. This fee is to cover instructor expenses, travel, and course materials purchased.

Cancellation/Rescheduling Policy for Individual Students in Custom/Private Training Classes

  • Individual students registered in a private class, who cancel or do not show, are not eligible for a partial refund or reschedule. Registration is transferable to another student. Please contact your class organizer or manager if you need to cancel. 
Reviews

Average Review: 4.8 out of 5 - 20 Reviews

Department of Defense DOD Logo
So Helpful!
I wish I had this class about 9 months ago when I started this job. So helpful. -DOD, Tanya (Social Media for Government Live Hands-On Instructor-Led Training Class)
Defense Media Activity DMA Logo
Great Intro To The Various Social Media Platforms!
Great intro to the various social media platforms and how it relates to government social media employees. -DMA, Elijah (Social Media for Government Live Hands-On Instructor-Led Training Class)
This Was A Great Experience!
This was a great experience. The instructor was great! I would definitely consider taking another course with ThinkBig! -DODIIS, Tyra (Social Media for Government Live Hands-On Instructor-Led Training Class)
Best Online Training I've Ever Had!
Fabulous training! I learned so much from the instructor and being around other government social media creators. This was the best online training I've ever attended! -DODIIS, Alex (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
A Wealth Of Knowledge And Experience!
The Instructor and the Think BIG team provided a wealth of knowledge and experience in an easily consumed format despite having to do so virtually because of the global pandemic. I would definitely recommend this course to anyone that is part of government social media teams. Very applicable! -DOD, Janweb (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
Instructors Make Learning Easy!
Great instructors; very knowledgeable. It makes learning easy. -DOD, Peggy (Social Media for Government Live Hands-On Instructor-Led Training Class)
Federal Energy Regulatory Commission
A Must For Beginners In Government Social Media!
A must for beginners in Government Social Media. Great tips and tools for established brands too. -FERC, Benjamin (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
Good Training And Investment In Your Career Knowledge!
Great training and a good investment in your career knowledge. It helps to keep your skills relevant to today's trends. -DOD, Sandra (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
Overall Great Experience!
Overall great experience. Great information and fun atmosphere. -DOD, Hugo (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
Make Your Social Media Pages Bigger And Full Of Life!
The Social Media for Government class gives a lot for a little, going over the very basics and giving interesting exercises to help jog your imagination for how you can make your social media pages bigger and full of life. -DOD, Benjamin (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
This Course Is An Absolute Must!
This course is an absolute must for any government social media practitioner - wonderfully taught and full of engaging material and useful tools.-DOD, Dan (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
Excellent Training!
Excellent training. I'll follow Think BIG on all the social media platforms. -DOD, Colleen (Social Media for Government Live Hands-On Instructor-Led Training Class)
American Diabetes Association
This Class Helped Me Give Me Good Tips And Ideas!
This Social Media for Government class was so helpful to me. This class helped give me some good tips and ideas to feel confident about finally running social media platforms for my agency.- ADA, Emily (Social Media for Government Live Hands-On Instructor-Led Training Class)
Grace
Engaging, Interactive And Informative!
Engaging, interactive, and informative. Straight forward learning with tangible results that are able to be implemented immediately. -Grace, Steven (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
Great Customer Service During Training!
Great customer service during training, great engagement with students virtually, overall enjoyable experience.- DOD, Cara (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
The Class Was Great!
The class was great! And the instructor was very knowledgeable and made the class fun and kept everyone engaged.- DOD, Yon (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
Highly Professional. Skilled. Well versed. Most importantly, Human!
The training that Think B!G provides is second to none. I've taken multiple courses with them now and, I must say, I am extremely impressed by them. They are highly professional, skilled, well versed, and most importantly, human. They bring the human element to their courses that many other organizations do not. -DOD, Lamont (Social Media for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
Engaging & Consistent!
The online [live] course was engaging and consistent. Recommended. -DOD, Jeremy (Social Media for Government)
U.S. Food & Drug Administration FDA Logo
I felt super prepared before the course even began!
"Great course, absolutely love the pre-flight! IT support was awesome! I felt super prepared before the course even began!" - Karmen, FDA (Government Social Media Training)
Department of Defense DOD Logo
I enjoyed the course
"Overall, I enjoyed the course. I appreciate the flexibility Think BIG offered during the COVID-19 pandemic." - Anna, DOD (Social Media Training for Government)