Social Media for Government Live Hands-On Instructor-Led Training Class
Virtual Online Live Training (VOLTâ„¢) Access from Anywhere
Outline & Course Information
Duration & Times: 2 Days – 8:30AM-3:00PM EST
Locations for Training:
Course Description: In this hands-on, two-day Social Media for Government training course, you will learn the government social media best practices, practical applications, and standards. This social media training will explore overall social media goals, content strategy, platforms and content appropriate for your target audience, keyword research and applying SEO for all government social media posts. You will also gain an understanding of how to monitor accounts, use Google Analytics Social Reports to track social media metrics, and how to ensure your social media content meets Section 508 Accessibility guidelines.
Prerequisites: Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.
Required Technical Set-Up:
• Primary computer connected to a second monitor OR second computer to view instructor live
• Reliable High-speed internet connection
• Web Browser: Google Chrome Preferred (Alternative: Microsoft Edge)
• 3-Button Computer mouse
• Audio Speaker/Microphone (built-in to computer or external)
Job Roles That Use Social Media for Government:
Public Affairs Specialists
Social Media Managers
Social Media Specialists
Social Media Coordinators
Communication Specialists
New Media Specialists
Digital Marketers
Web Developers
Social Media Writers
Projects That Use Social Media for Government:
Ease of Communication
Spreads Information
Better Citizen Engagement & Customer Service
Brand Recognition
Emergency Response
Social Media for Government Course Outline
1. Social Media as Part of Government Content Marketing Strategy
Benefits of Social Media
Social Media Government Policy & Standards
Social Media Goals, Calendar, Checklist
Content Strategy
Content Types for Social Media
Content Generation
Government Agencies Leading on Social Media
Key Personas and Target Audience
How to Drive Followers
Social Media Metrics Measured in Google AnalyticsÂ
2. Social Media Platforms for Government
Job Roles
Types of Content Featured on Each Social Media Platform
Most Frequently Used Platforms by Government
3. Branding Your Social Media
Purpose of Branding
Style Guides
Branding for each Social Media Platform
4. Social Media Search Engine Optimization (SEO) and Google Analytics Reporting
Keyword Research for Your Organization
Social Media Metrics – What You Can Measure
Google Analytics Social Reports
5. Monitoring, Engaging, and Implementing on Your Social Media Platforms
Best Practices
Commenting and Replying
Engagement, Likes, Retweets, and others
Etiquette & Online Reputation Management
Tone
Frequency, Best Times & Days to Post
Personal v. Professional
6. Social Media Section 508 Accessibility
Government Guidelines
Social Media Content for People with Disabilities
Making Your Social Media Content Accessible with Captions and Transcripts
Disclaimer:Â All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.
Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.
What You Get
- Instructor Led Hands-On Virtual Online Live Training (VOLTâ„¢) & Certification
- Training Delivered from Certified Instructors that are Senior Consultants
- Digital Official Curriculum Courseware (Not Used During Class) & Personal Use of Class Recording for Limited Time
- Certificate of Completion
- Remote Access to ThinkB!G Class Computer with Software licenses & Class Files Pre-Installed for Use During Training--No Installs or Downloads
- Instructor's Real-Time View of ThinkB!G Class Computer Screen for Immediate Live Interactive Support
- If Certification Training is Selected, It May Include a Test Prep Tool, Testing Voucher with Free Retake, and Proctor Fee (if taken with ThinkB!G Virtually)
- Note: IT Support is Available to Pre-Flight Virtual Class Set Up Before & During Training
Pricing
Public Enrollment Training Pricing
Commercial Price Per Person 2-Day Class: $795
GSA/Government Price Per Person 2-Day Class: $640.81
Non-Profit/Education Price Per Person 2-Day Class: $745
Need Private Custom Training for Your Team?
Dates to Register
Event | Venue | Start Date | End Date | |
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Social Media for Government | Virtual Online Live Training (VOLTâ„¢) |
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| Register |
Social Media for Government | Virtual Online Live Training (VOLTâ„¢) |
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| Register |
Social Media for Government | Virtual Online Live Training (VOLTâ„¢) |
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| Register |
Social Media for Government | Virtual Online Live Training (VOLTâ„¢) |
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| Register |
Social Media for Government | Virtual Online Live Training (VOLTâ„¢) |
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| Register |
Custom Private Training
We offer this course as Custom Private Training or Project Based Training®!
If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives!
What's Included?
- Custom Outline to include Targeted Topics Based on Your Learning Needs
- Instructor Led Hands-On Virtual Online Live Training (VOLTâ„¢) & Certification
- Training Delivered from Certified Instructors that are Senior Consultants
- Official Curriculum Courseware & Personal Use of Class Recording for Limited Time
- Certificate of Completion
- Remote Access to ThinkB!G Class Computer with Software licenses & Class Files Pre-Installed for Use During Training--No Installs or Downloads
- Instructor's Real-Time View of ThinkB!G Class Computer Screen for Immediate Live Interactive Support
- If Certification Training is Selected, It May Include a Test Prep Tool, Testing Voucher with Free Retake, and Proctor Fee (if taken with ThinkB!G Virtually)
- Note: IT Support is Available to Pre-Flight Virtual Class Set Up Before & During Training
Submit details and a formal training quote will be sent to you!
Policies
Payment Policy for Public Enrollment Classes
Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training class.
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Payment Policy for Private & Project Based Training® Classes
Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training service. Pricing provided is firm fixed price based on number of students.  Client is responsible for entire amount regardless of change in number of registrations.
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Cancellation/Rescheduling Policy for Public Enrollment Classes
- Classes may be canceled if less than 4 students are registered. We will notify you of cancellations no later than 16 business days prior to class.
- Canceling/Rescheduling more than 16 business days prior to class: You are eligible for a refund or free reschedule. Registration is transferable to another student for the same class & date.
- Canceling/Rescheduling less than 16 business days prior to class: No refund. No Reschedule. Registration is transferable to another student for the same class & date.
- No Shows without contact: No refund. No Reschedule.
Cancellation/Rescheduling Policy for Custom/Private and On-Site Training Classes
- No penalty if cancellation/reschedule is 16 Business Days (Monday-Friday) prior to the first date of class.
- 50% penalty will be incurred if cancellation/reschedule is less than 16 Business Days (Monday-Friday)Â prior to the first date of class. This fee is to cover instructor expenses, travel, and course materials purchased.
Cancellation/Rescheduling Policy for Individual Students in Custom/Private Training Classes
- Individual students registered in a private class, who cancel or do not show, are not eligible for a partial refund or reschedule. Registration is transferable to another student. Please contact your class organizer or manager if you need to cancel.Â
Reviews
Average Review: 4.8 out of 5 - 20 Reviews

So Helpful!

Great Intro To The Various Social Media Platforms!

This Was A Great Experience!

Best Online Training I've Ever Had!

A Wealth Of Knowledge And Experience!

Instructors Make Learning Easy!

A Must For Beginners In Government Social Media!

Good Training And Investment In Your Career Knowledge!

Overall Great Experience!

Make Your Social Media Pages Bigger And Full Of Life!

This Course Is An Absolute Must!

Excellent Training!

This Class Helped Me Give Me Good Tips And Ideas!

Engaging, Interactive And Informative!

Great Customer Service During Training!

The Class Was Great!

Highly Professional. Skilled. Well versed. Most importantly, Human!

Engaging & Consistent!

I felt super prepared before the course even began!
