Great training with a knowledgeable instructor. Well worth it. –DOD, Brian (Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class)
This interactive 2-day course teaches you how to use Google Analytics 4 and search engine optimization (SEO) to get more people to your website and online content. You’ll learn why it’s important for government agencies to use these tools, and get an overview of what Google Analytics 4 and SEO are.
The course covers setting goals, developing a content strategy, researching keywords, planning and creating content using AI writing tools, following best practices for SEO copywriting that is accessible to people with disabilities, optimizing web pages for better rankings, measuring performance in Google Analytics, and taking a deep dive into all the reporting features of Google Analytics 4.
Through hands-on activities and real examples, you’ll learn how to integrate SEO into your content marketing in a way that takes advantage of the data and insights from Google Analytics 4. By the end, you’ll know how to use these powerful tools together to improve your online presence and get better results.
Duration: 2 Days
Locations for Training:
Prerequisites: Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders. It is highly recommended that you bring your login credentials for your organization’s Google Analytics account, or your personal Google Analytics account to training (Read and Analyze Access is acceptable), in order to make this course the most effective for you. This will allow you to implement what you learn immediately after the course.
Job Roles That Use Google Analytics:
Marketing & Communications Professionals
Web Analysts
Digital Advertisers
Website Developers
Content Strategists
User Experience Designers
Visual Information Specialists
Uses for Google Analytics:
Track Website Traffic
Report on Website User Data and Conversions
Measure Your Organization’s Reach Online
Understand Where Your Site Needs Improvement for Users
1. Introduction to Google Analytics, SEO & The Government
Importance of Government Agencies Utilizing Google Analytics with SEO
Government Agencies Use Cases
Overview of Google Analytics 4 & SEO
Why They Matter Together
2. Overview of SEO
What is SEO?
Why is SEO important?
What type of content needs SEO?
Statistics on SEO
Glossary of SEO Terms
3. Goal Setting for SEO
SWOT Analysis
Purpose and Goals
Target Audience Goals
Performance Goals & Metrics
4. Content Strategy/Content Marketing
Develop a blogging strategy
Create content for prospects and search engines
5. Content Brainstorming
Based on Goals
5 W’s
Content Organization
Hot Topics
Competitive Information on Subject Matter
6. Keyword & Competitive Research
Brainstorming Keywords With Google Keyword Planner & other tools
Keyword Metrics
Filtering Keywords with Research Tools
Researching Competitor Keywords
Researching Topics for Target Audience
Building Keyword List to Outperform Competition
Using Keywords in HTML
7. Content Planning & Creation
Copywriting Style Guides
Outline Your SEO Content
Content Plan
Creation vs Curation
Content Sourcing
AI for Content Ideas & Inspiration
Reusing Content for Social/Email
Writing Original SEO Copy
Making SEO Copy Accessible
Brand Management Best Practices
Review & Approval Process
8. On-Page SEO
How Search Engines Discover, Index & Rank
Benefits of SEO
Google’s Content Guidelines
On-Page SEO Tactics
Semantic Search
Personalization of Search
Scanability
Inbound Links (Anchor Text)
Optimizing Content
9. Measuring & Improving Performance
Using Google Analytics
Google Search Console Data
Social Media Monitoring
Analyze Performance Data
Process Improvement Plan
10. Google Analytics Views & Reporting
Audience Overview
Acquisition Overview
Behavior Overview
Customization & Configuration
Advanced Features
Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.
Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.
No certification available
If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives!
Great training with a knowledgeable instructor. Well worth it. –DOD, Brian (Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class)
Great training and resources. -DOD, Brittney (Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class)
At-the-Helm ready tech support! Thank you. -DOD, SooLi (Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class)
“Wonderful class with a great amount of useful information. It will certainly help understand how to improve our websites and serve customers better. The instructor was very knowledgable, helpful, and up to speed on current trends.” – Larry, Treasury (Google Analytics Training)
“As always, Think BIG. Learn Smart has a great instructor and we learned everything we needed to know. Classes are well-run and always give us a chance to ask questions we need answers to!” – Maxwell Cooke, WebbMason (Google Analytics Training Course)
Important Notice: Please avoid accessing ThinkB!G remote student computers on devices marked as classified or containing confidential information. Opt for an alternate computer for your training requirements, and for any specific class participation needs or inquiries, don’t hesitate to get in touch with
[email protected].
