Google Analytics 4 (GA4) & SEO with Copywriting for Government Live Hands-On Instructor-Led Training Class

Virtual Online Live Training (VOLT™) Access from Anywhere

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Outline & Course Information

ThinkB!G Exclusive LogoDuration & Times: 2 Days – 8:30AM-3:00PM EST

Locations for Training:

Course Description: This interactive 2-day course teaches you how to use Google Analytics 4 and search engine optimization (SEO) to get more people to your website and online content. You’ll learn why it’s important for government agencies to use these tools, and get an overview of what Google Analytics 4 and SEO are.

The course covers setting goals, developing a content strategy, researching keywords, planning and creating content using AI writing tools, following best practices for SEO copywriting that is accessible to people with disabilities, optimizing web pages for better rankings, measuring performance in Google Analytics, and taking a deep dive into all the reporting features of Google Analytics 4.

Through hands-on activities and real examples, you’ll learn how to integrate SEO into your content marketing in a way that takes advantage of the data and insights from Google Analytics 4. By the end, you’ll know how to use these powerful tools together to improve your online presence and get better results.

Prerequisites: Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders. It is highly recommended that you bring your login credentials for your organization’s Google Analytics account, or your personal Google Analytics account to training (Read and Analyze Access is acceptable), in order to make this course the most effective for you. This will allow you to implement what you learn immediately after the course.

Required Technical Set-Up:
• Primary computer connected to a second monitor OR second computer to view instructor live
• Reliable High-speed internet connection
• Web Browser: Google Chrome Preferred (Alternative: Microsoft Edge)
• 3-Button Computer mouse
• Audio Speaker/Microphone (built-in to computer or external)

Job Roles That Use Google Analytics:
Marketing & Communications Professionals
Web Analysts
Digital Advertisers
Website Developers
Content Strategists
User Experience Designers
Visual Information Specialists

Uses for Google Analytics:
Track Website Traffic
Report on Website User Data and Conversions
Measure Your Organization’s Reach Online
Understand Where Your Site Needs Improvement for Users

Google Analytics 4 & SEO with Copywriting for Government Course Outline

1. Introduction to Google Analytics, SEO & The Government
Importance of Government Agencies Utilizing Google Analytics with SEO
Government Agencies Use Cases
Overview of Google Analytics 4 & SEO
Why They Matter Together

2. Overview of SEO
What is SEO?
Why is SEO important?
What type of content needs SEO?
Statistics on SEO
Glossary of SEO Terms

3. Goal Setting for SEO
SWOT Analysis
Purpose and Goals
Target Audience Goals
Performance Goals & Metrics

4. Content Strategy/Content Marketing
Develop a blogging strategy
Create content for prospects and search engines

5. Content Brainstorming
Based on Goals
5 W’s
Content Organization
Hot Topics
Competitive Information on Subject Matter

6. Keyword & Competitive Research
Brainstorming Keywords With Google Keyword Planner & other tools
Keyword Metrics
Filtering Keywords with Research Tools
Researching Competitor Keywords
Researching Topics for Target Audience
Building Keyword List to Outperform Competition
Using Keywords in HTML

7. Content Planning & Creation
Copywriting Style Guides
Outline Your SEO Content
Content Plan
Creation vs Curation
Content Sourcing
AI for Content Ideas & Inspiration
Reusing Content for Social/Email
Writing Original SEO Copy
Making SEO Copy Accessible
Brand Management Best Practices
Review & Approval Process

8. On-Page SEO
How Search Engines Discover, Index & Rank
Benefits of SEO
Google’s Content Guidelines
On-Page SEO Tactics
Semantic Search
Personalization of Search
Scanability
Inbound Links (Anchor Text)
Optimizing Content

9. Measuring & Improving Performance
Using Google Analytics
Google Search Console Data
Social Media Monitoring
Analyze Performance Data
Process Improvement Plan

10. Google Analytics Views & Reporting
Audience Overview
Acquisition Overview
Behavior Overview
Customization & Configuration
Advanced Features

Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.

Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

What You Get
  • Instructor Led Hands-On Virtual Online Live Training (VOLT™) & Certification
  • Training Delivered from Certified Instructors that are Senior Consultants
  • Digital Official Curriculum Courseware (Not Used During Class) & Personal Use of Class Recording for Limited Time
  • Certificate of Completion
  • Remote Access to ThinkB!G Class Computer with Software licenses & Class Files Pre-Installed for Use During Training--No Installs or Downloads
  • Instructor's Real-Time View of ThinkB!G Class Computer Screen for Immediate Live Interactive Support
  • If Certification Training is Selected, It May Include a Test Prep Tool, Testing Voucher with Free Retake, and Proctor Fee (if taken with ThinkB!G Virtually)
  • Note: IT Support is Available to Pre-Flight Virtual Class Set Up Before & During Training
Pricing

Public Enrollment Training

This course is currently not on our Public Enrollment Training Calendar. If you are interested, please click the link below to complete our request form.

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Dates to Register

Event Venue Start Date End Date
Google Analytics 4 (GA4) & SEO with Copywriting for Government Google Analytics and SEO for Government Virtual Classroom
  • May 29, 2024 8:30 am EDT
  • May 30, 2024 3:00 pm EDT
Learn More
Google Analytics 4 (GA4) & SEO with Copywriting for Government Google Analytics and SEO for Government Virtual Classroom
  • August 7, 2024 8:30 am EDT
  • August 8, 2024 3:00 pm EDT
Learn More
Google Analytics 4 (GA4) & SEO with Copywriting for Government Google Analytics and SEO for Government Virtual Classroom
  • September 30, 2024 8:30 am EDT
  • October 1, 2024 3:00 pm EDT
Learn More

Custom Private Training

We offer this course as Custom Private Training or Project Based Training®!

If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives!

What's Included?

  • Custom Outline to include Targeted Topics Based on Your Learning Needs
  • Instructor Led Hands-On Virtual Online Live Training (VOLT™) & Certification
  • Training Delivered from Certified Instructors that are Senior Consultants
  • Official Curriculum Courseware & Personal Use of Class Recording for Limited Time
  • Certificate of Completion
  • Remote Access to ThinkB!G Class Computer with Software licenses & Class Files Pre-Installed for Use During Training--No Installs or Downloads
  • Instructor's Real-Time View of ThinkB!G Class Computer Screen for Immediate Live Interactive Support
  • If Certification Training is Selected, It May Include a Test Prep Tool, Testing Voucher with Free Retake, and Proctor Fee (if taken with ThinkB!G Virtually)
  • Note: IT Support is Available to Pre-Flight Virtual Class Set Up Before & During Training

Submit details and a formal training quote will be sent to you!

Request a Quote

Policies

Payment Policy for Public Enrollment Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training class.

 

Payment Policy for Private & Project Based Training® Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training service.  Pricing provided is firm fixed price based on number of students.  Client is responsible for entire amount regardless of change in number of registrations.

 

Cancellation/Rescheduling Policy for Public Enrollment Classes

  • Classes may be canceled if less than 4 students are registered. We will notify you of cancellations no later than 16 business days prior to class.
  • Canceling/Rescheduling more than 16 business days prior to class: You are eligible for a refund or free reschedule. Registration is transferable to another student for the same class & date.
  • Canceling/Rescheduling less than 16 business days prior to class: No refund. No Reschedule. Registration is transferable to another student for the same class & date.
  • No Shows without contact: No refund. No Reschedule.

Cancellation/Rescheduling Policy for Custom/Private and On-Site Training Classes

  • No penalty if cancellation/reschedule is 16 Business Days (Monday-Friday) prior to the first date of class.
  • 50% penalty will be incurred if cancellation/reschedule is less than 16 Business Days (Monday-Friday) prior to the first date of class. This fee is to cover instructor expenses, travel, and course materials purchased.

Cancellation/Rescheduling Policy for Individual Students in Custom/Private Training Classes

  • Individual students registered in a private class, who cancel or do not show, are not eligible for a partial refund or reschedule. Registration is transferable to another student. Please contact your class organizer or manager if you need to cancel. 
Reviews

Average Review: 4.83 out of 5 - 6 Reviews

Department of Defense DOD Logo
Great Training With A Knowledgeable Instructor!
Great training with a knowledgeable instructor. Well worth it. -DOD, Brian (Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
Great Training And Resources!
Great training and resources. -DOD, Brittney (Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
At-The-Helm Ready Tech Support!
At-the-Helm ready tech support! Thank you. -DOD, SooLi (Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class)
Will certainly help understand how to improve our websites
"Wonderful class with a great amount of useful information. Will certainly help understand how to improve our websites and serve customers better. Instructor was very knowledgable, helpful, and up to speed on current trends." - Larry, U.S. Department of the Treasury (Google Analytics Training for Government)
Knowledgeable, Helpful, and Up To Speed
"Wonderful class with a great amount of useful information. It will certainly help understand how to improve our websites and serve customers better. The instructor was very knowledgable, helpful, and up to speed on current trends." - Larry, Treasury (Google Analytics Training)
WebbMason Marketing Logo
Learned Everything We Needed to Know!
"As always, Think BIG. Learn Smart has a great instructor and we learned everything we needed to know. Classes are well-run and always give us a chance to ask questions we need answers to!" - Maxwell Cooke, WebbMason (Google Analytics Training Course)