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Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class

Virtual Online Live Training (VOLT™) Access from Anywhere

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Outline & Course Information

ThinkB!G Exclusive LogoDuration & Times: 2 Days – 8:30AM-3:00PM EST

Locations for Training:

Course Description: In this hands-on, two-day Google Analytics & Search Engine Optimization (SEO) for Government training course, you will learn the essential skills needed to get started with Google Analytics and SEO. Google Analytics is the most popular service on the web for tracking and reporting website traffic. ThinkB!G’s Google Analytics and SEO training course, will cover how to set up, manage, and effectively utilize Google Analytics, and learn Search Engine Optimization (SEO) basics including learning about content strategy and content marketing, and how the Google search engine discovers, indexes, and ranks web content. You will get to develop keyword topics and use keyword tools to create keywords for your target market, create content for search engines, perform semantic search, learn how to personalize search, develop a blogging strategy for content marketing, and more. In Google Analytics, you will get to use the tools starting with learning the audience overview and demographics, seeing website traffic, and looking at reports, sources, referrals, campaigns, behaviors, and many others. This search engine marketing training course will allow you to use Google Analytics and Search Engine Optimization together, in order to create effective search engine marketing for your organization.

Prerequisites: Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders. It is highly recommended that you bring your login credentials for your organization’s Google Analytics account, or your personal Google Analytics account to training (Read and Analyze Access is acceptable), in order to make this course the most effective for you. This will allow you to implement what you learn immediately after the course.

Required Technical Set-Up:
• Primary computer connected to a second monitor OR second computer to view instructor live
• Reliable High-speed internet connection
• Web Browser: Google Chrome Preferred (Alternative: Microsoft Edge)
• 3-Button Computer mouse
• Audio Speaker/Microphone (built-in to computer or external)

Job Roles That Use Google Analytics:
Marketing & Communications Professionals
Web Analysts
Digital Advertisers
Website Developers
Content Strategists
User Experience Designers
Visual Information Specialists

Uses for Google Analytics:
Track Website Traffic
Report on Website User Data and Conversions
Measure Your Organization’s Reach Online
Understand Where Your Site Needs Improvement for Users

Google Analytics & SEO for Government Course Outline

1. SEO Optimization Basics
Content Strategy/Content Marketing
What is SEO?
How Search Engines discover, index and rank web content
Benefits of SEO

2. Getting Started
Discover the keyword topics & tools for your target market
Google’s content guidelines
Create content for your prospects and search engines
On page SEO
Semantic search
Using personalization of search
Develop a blogging strategy for your content marketing

3. Google Analytics
Audience Overview
Demographics
Interests
Geo
Behavior
Technology
Mobile
Users Flow
Acquisition Overview
All Traffic
Channels
Source/Medium

Referrals
Search Console
Tracking Social Media Overview
Network Referrals
Landing Pages
Campaigns
Organic Keywords
Behavior Flow
Site content
Content Drilldown
Exit Pages
Site speed
Site search
Usage
Search terms
Search Pages
Customization
Dashboards
Custom reports
Emailing/Exporting Google Analytics Data
Setting Date Ranges
Comparing Time Periods

Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.

Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

What You Get
  • Instructor Led Hands-On Virtual Online Live Training (VOLT™) & Certification
  • Training Delivered from Certified Instructors that are Senior Consultants
  • Digital Official Curriculum Courseware (Not Used During Class) & Personal Use of Class Recording for Limited Time
  • Certificate of Completion
  • Remote Access to ThinkB!G Class Computer with Software licenses & Class Files Pre-Installed for Use During Training--No Installs or Downloads
  • Instructor's Real-Time View of ThinkB!G Class Computer Screen for Immediate Live Interactive Support
  • If Certification Training is Selected, It May Include a Test Prep Tool, Testing Voucher with Free Retake, and Proctor Fee (if taken with ThinkB!G Virtually)
  • Note: IT Support is Available to Pre-Flight Virtual Class Set Up Before & During Training
Pricing

Public Enrollment Training

This course is currently not on our Public Enrollment Training Calendar. If you are interested, please click the link below to complete our request form.

Request This Training Course


Need Private Custom Training for Your Team?

Request a Quote

Dates to Register

We have instructors ready to teach this class, but we do not currently offer it on our Public Enrollment Training Calendar. If you are interested in this class, please fill out the form below and we will contact you shortly about your training options!


Custom Private Training

We offer this course as Custom Private Training or Project Based Training®!

If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives!

What's Included?

  • Custom Outline to include Targeted Topics Based on Your Learning Needs
  • Instructor Led Hands-On Virtual Online Live Training (VOLT™) & Certification
  • Training Delivered from Certified Instructors that are Senior Consultants
  • Official Curriculum Courseware & Personal Use of Class Recording for Limited Time
  • Certificate of Completion
  • Remote Access to ThinkB!G Class Computer with Software licenses & Class Files Pre-Installed for Use During Training--No Installs or Downloads
  • Instructor's Real-Time View of ThinkB!G Class Computer Screen for Immediate Live Interactive Support
  • If Certification Training is Selected, It May Include a Test Prep Tool, Testing Voucher with Free Retake, and Proctor Fee (if taken with ThinkB!G Virtually)
  • Note: IT Support is Available to Pre-Flight Virtual Class Set Up Before & During Training

Submit details and a formal training quote will be sent to you!

Request a Quote

Policies

Payment Policy for Public Enrollment Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training class.

 

Payment Policy for Private & Project Based Training® Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training service.  Pricing provided is firm fixed price based on number of students.  Client is responsible for entire amount regardless of change in number of registrations.

 

Cancellation/Rescheduling Policy for Public Enrollment Classes

  • Classes may be canceled if less than 4 students are registered. We will notify you of cancellations no later than 16 business days prior to class.
  • Canceling/Rescheduling more than 16 business days prior to class: You are eligible for a refund or free reschedule. Registration is transferable to another student for the same class & date.
  • Canceling/Rescheduling less than 16 business days prior to class: No refund. No Reschedule. Registration is transferable to another student for the same class & date.
  • No Shows without contact: No refund. No Reschedule.

Cancellation/Rescheduling Policy for Custom/Private and On-Site Training Classes

  • No penalty if cancellation/reschedule is 16 Business Days (Monday-Friday) prior to the first date of class.
  • 50% penalty will be incurred if cancellation/reschedule is less than 16 Business Days (Monday-Friday) prior to the first date of class. This fee is to cover instructor expenses, travel, and course materials purchased.

Cancellation/Rescheduling Policy for Individual Students in Custom/Private Training Classes

  • Individual students registered in a private class, who cancel or do not show, are not eligible for a partial refund or reschedule. Registration is transferable to another student. Please contact your class organizer or manager if you need to cancel. 
Reviews

Average Review: 4.83 out of 5 - 6 Reviews

Department of Defense DOD Logo
Great Training With A Knowledgeable Instructor!
Great training with a knowledgeable instructor. Well worth it. -DOD, Brian (Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
Great Training And Resources!
Great training and resources. -DOD, Brittney (Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class)
Department of Defense DOD Logo
At-The-Helm Ready Tech Support!
At-the-Helm ready tech support! Thank you. -DOD, SooLi (Google Analytics & SEO for Government Live Hands-On Instructor-Led Training Class)
Will certainly help understand how to improve our websites
"Wonderful class with a great amount of useful information. Will certainly help understand how to improve our websites and serve customers better. Instructor was very knowledgable, helpful, and up to speed on current trends." - Larry, U.S. Department of the Treasury (Google Analytics Training for Government)
Knowledgeable, Helpful, and Up To Speed
"Wonderful class with a great amount of useful information. It will certainly help understand how to improve our websites and serve customers better. The instructor was very knowledgable, helpful, and up to speed on current trends." - Larry, Treasury (Google Analytics Training)
WebbMason Marketing Logo
Learned Everything We Needed to Know!
"As always, Think BIG. Learn Smart has a great instructor and we learned everything we needed to know. Classes are well-run and always give us a chance to ask questions we need answers to!" - Maxwell Cooke, WebbMason (Google Analytics Training Course)