Google Analytics & Optimizing Content for SEO for Government Training Course

Google Analytics & Optimizing Content for SEO for Government Training

Maryland, Virginia, Washington DC, Online & On-Site

Course Description:

In this hands-on, two day Google Analytics & Optimizing Content for Search Engine Optimization (SEO) for Government training course, students will learn the essential skills they need to know to get started with Google Analytics and SEO. Google Analytics is the most popular service on the web for tracking and reporting website traffic. ThinkB!G’s Google Analytics and SEO training course, will cover how to set up, manage, and effectively utilize Google Analytics, and learn Search Engine Optimization (SEO) basics including learning about content strategy and content marketing, and how the Google search engine discovers, indexes, and ranks web content. You will get to develop keyword topics and use keyword tools to create keywords for your target market, create content for search engines, perform semantic search, learn how to personalize search, develop a blogging strategy for content marketing, and more. In Google Analytics, you will get to use the tools starting with learning the audience overview and demographics, seeing website traffic, and looking at reports, sources, referrals, campaigns, behaviors, and many others. This search engine marketing training course will allow you to use Google Analytics and Search Engine Optimization together, in order to create effective search engine marketing for your organization.

Locations for Google Analytics:

In Person at ThinkB!G’s Office in Columbia, MD (next to the Columbia Mall)
Online Live from Anywhere
Private Custom Training On Site or at Your Location
Project Based Training On Site or at Your Location

Times for Google Analytics:

In Person & Online Live: 8:30AM-3:00PM ET / 5:30AM-12:00PM PT (30 Minute Lunch)
Private Custom & Project Based Training: Your preference
*Please click the Dates To Register tab above to see all dates & times available.*

Prerequisites for Attending Google Analytics Training:

Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.

Job Roles That Use Google Analytics:

Marketing Professionals
Digital Advertisers
Business Owners
Website Developers

Uses for Google Analytics:

Tracking Website Traffic
Reporting on Website User Data and Conversions
Advertising Your Business Online

Google Analytics Training Includes:

Hands-On Training Led by Certified Instructors
Print and/or Digital Courseware
Certificate of Completion
Continental Breakfast Every Day (In Person Only)
Catered Gourmet Deli Lunch Every Day (In Person Only)
Unlimited Snacks and Refreshments (In Person Only)
Notebook & Pen (In Person Only)
Free Parking (In Person Only)

Software Versions:

ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

Google Analytics & Optimizing Content for SEO for Government: Course Outline

SEO Optimization Basics

Content Strategy/Content Marketing
What is SEO?
How Search Engine discover, index and rank web content
Benefits of SEO

Getting Started

Discover the keyword topics & tools for your target market
Google’s content guidelines
Create content for you prospects and search engines
On page SEO
Semantic search
Using personalization of search
Develop a blogging strategy for your content marketing

Google Analytics

Audience Overview
Demographics
Interests
Geo
Behavior
Technology
Mobile
Users Flow
Acquisition Overview
All Traffic
Channels
Source/Medium
Referrals
Social Overview
Network Referrals
Landing Pages
Campaigns
Organic Keywords
Behavior Flow
Site content
Content Drilldown
Exit Pages
Site speed
Site search
Usage
Search terms
Search Pages
Customization
Dashboards
Custom reports
Emailing/Exporting Google Analytics Data
Setting Date Ranges
Comparing Time Periods

 

Course Location Start Date End Date Time
Google Analytics

Columbia, MD - In Person & Online Live

Monday, Dec 04, 2017 Tuesday, Dec 05, 2017 8:30 am EDT - 3:00 pm EDT Register