Plan Your Path with the Digital Marketing Training Smart Track!
Who is this for?
Government communication teams, web teams, marketing staff, and any contractors providing digital services to the public sector need training on tools like Google Analytics, SEO writing, and social media management tailored specifically for government use.
Why choose this?
It’s the most efficient method to acquire skills and best practices with live, expert-led, hands-on exercises, on the latest tools available for managing your agency’s online presence.
How does this work?
Just log in to our VOLT™ (Virtual Online Live Training) class computers with pre-installed software, and get immediate learning support through live screen view – no installs or downloads needed!
Better Website Analytics & Measurement
Optimized Content for Search Visibility
Effective Public Engagement Via Social
Digital Marketing, SEO + Analytics Smart Track
Google Analytics & SEO for Government
this hands-on, two-day Google Analytics & Search Engine Optimization (SEO) for Government training course, you will learn the essential skills needed to get started with Google Analytics and SEO.
SEO Copywriting
In this hands-on, two-day SEO Copywriting class, you will go through the entire process of writing content and optimizing it for Search Engines!
Social Media for Government
In this hands-on, two-day Social Media for Government training course, you will learn the government social media best practices, practical applications, and standards.
Get a quote from our experts on your SEO or Social Media project today!
Digital Marketing for Government Frequently Asked Questions
What metrics should government sites track in Google Analytics?
Government sites should track user behavior metrics like pageviews, sessions, avg. session duration to understand how citizens are engaging with web content. Traffic source data shows what channels are driving visitors. Content reports reveal top pages/pieces. Conversion goals can also be set up to track key actions taken.
How is SEO copywriting different for government?
SEO copywriting for government requires following plain language guidelines to ensure readability and avoid jargon. Writing must meet accessibility standards (alt text, headings, etc.) and optimize focus keywords naturally without seeming artificially optimized. Authoritative sources are prioritized.
Can governments run social media ad campaigns?
Yes, government agencies can run paid advertising campaigns on social platforms, but they must properly label ads as such and include disclaimers per policies. There are often stricter approvals required internally as well for advertising spend.
How do privacy laws affect government web analytics?
Due to privacy laws, government sites cannot use Google Analytics or other tools to track any personally identifiable information of visitors without their explicit consent. IP address tracking is often disabled as well.
What are best social media platforms for government?
Twitter, Facebook and YouTube tend to be the primary social platforms used officially by most government agencies and elected officials to share updates and interact with constituents directly. Newer platforms are adopted more cautiously.
How frequently should content be updated for SEO?
For government sites, fresher content is viewed more authoritatively in search rankings. Updating top pages at least quarterly, and regularly publishing new content optimized for priority keywords, helps demonstrate the site is actively maintained.
What Job Roles Benefit From Digital Marketing for Government Skills?
The core need is to ensure all staff producing public-facing web content and managing government digital channels have the specialized skills to comply with laws, policies and security considerations that differ from the private sector. There are a few main groups that would typically need training on Google Analytics for Government, SEO Copywriting for Government, and Social Media for Government:
Government Communication/Public Affairs Staff
This includes communication officers, public information officers, spokespersons, etc. at all levels of government (federal, state/provincial, municipal). Their roles involve managing the government’s web presence, writing/publishing content, analyzing web metrics, and leveraging social media.
Government Web/Digital Teams
Web managers, webmasters, digital strategists and other IT staff responsible for government websites, web analytics, content management systems, etc. would need this training.
Government Marketing/Outreach Staff
If a government entity has internal marketing, outreach or promotional staff, they would need skills in SEO writing, social media management, and web analytics analysis.
Contractors/Vendors
Any private companies, agencies or consultants contracted to provide web, marketing, communication or social media services to government clients would need training in government-specific best practices.
Elected Officials & Senior Political Staff
While not always directly involved, elected representatives and their senior staff may receive some training to understand government web operations, metrics, and outreach channels.
Why Digital Marketing for Government Matters
Learning Google Analytics for Government, SEO copywriting for Government, and social media best practices for the public sector matters for several key reasons:
- Transparency and Access to Information Government websites and digital channels are critical for providing citizens with access to important public information, services, and updates in a transparent manner. Proper analytics, SEO, and social media skills ensure this content is easily findable and consumable.
- Efficient Use of Public Resources As government funding is limited, it’s crucial to optimize websites and leverage free marketing channels like search and social media effectively. Analytics provides data to make informed decisions, while SEO and social media extend reach cost-effectively.
- Public Trust and Engagement Following accessibility guidelines, privacy regulations, and maintaining proper security builds public trust in government digital communications. An active social media presence allows two-way engagement between citizens and officials.
- Compliance and Accountability There are specific policies, standards, and legal requirements that government entities must follow for their online activities. Targeted training in approved tools and methods ensures accountability and compliance.
Overall, mastering these skills allows government agencies to better serve their constituents through transparent digital communications, responsible stewardship of public resources, building trust through secure practices, and upholding democratic principles of open governance.