Social Media for Government Training Class

Social Media Training for Government: Course Description

Maryland, Virginia, Washington DC, Virtually Online Live & On-Site

Course Overview:

In this hands-on 2 day training course, students will learn best practices for using Social Media for Government. Students will learn how to optimize their profiles and how often to post. This class will also explore which platforms are appropriate for which kinds of groups and content, selecting keywords, and applying SEO for all of your government social media posts.

*This course is designed to be customized for each government agency, according to their social media policies.*

Locations for Social Media for Government:

In Person at ThinkB!G’s Office in Columbia, MD (next to the Columbia Mall)
Online Live from Anywhere
Private Custom Training On Site or at Your Location
Project Based Training On Site or at Your Location

Times for Social Media for Government:

In Person & Online Live: 8:30AM-3:00PM ET / 5:30AM-12:00PM PT (30 Minute Lunch)
Private Custom & Project Based Training: Your preference
*Please click the Dates To Register tab above to see all dates & times available.*

Prerequisites for Attending Social Media for Government Training:

Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.

Job Roles That Use Social Media for Government:

Public Affairs Specialists
Social Media Managers
New Media Specialists

Uses for Social Media for Government:

Managing Social Media for Government

Social Media for Government Training Includes:

Hands-On Training Led by Certified Instructors
Print and/or Digital Courseware
Certificate of Completion
Continental Breakfast Every Day (In Person Only)
Catered Gourmet Deli Lunch Every Day (In Person Only)
Unlimited Snacks and Refreshments (In Person Only)
Notebook & Pen (In Person Only)
Free Parking (In Person Only)

Software Versions:

ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

Social Media Training for Government: Course Outline

1. Discussion: Incorporating social media as part of content marketing strategy

2. Identifying the appropriate social media platforms for the target audience

3. Discussion: what different social media platforms are for which target audience, types of content distributed

4. Applying search engine optimization (SEO) to social media

5. Identifying applicable keywords and phrases

6. Optimizing the specific social media promotion strategy for a post, link, video, infographic, etc. for better visibility in both Google and social media search results

7. How often to post on social media

8. Optimizing individual social media profiles and company pages for increased visibility to the target audience

9. Discussion: Return On Investment (ROI) expectations for social media participation, content distribution and promotion efforts

We have instructors ready to teach this class, but we do not currently offer it on our open enrollment schedule. If you are interested in this class, please fill out the form below and we will contact you shortly about your training options!