Duration: 2 Days
Locations for Training:
Prerequisites: No previous experience is needed for this HTML email training course. Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.
Job Roles That Use HTML Email Design:
Email Designer
Web Developer/Designers
Projects That Use HTML Email Design:
Marketing/Email Campaigns
Coding Email Messages in HTML
HTML Email Design Course Outline
1. Introduction to Email
The Importance of Email
Overcoming the Reputation
Different Types of Communication
The Opportunity for Web Designers
2. Planning an Email Campaign
Planning Is Essential
Meeting the Client
Setting Goals
Measuring Success
Planning Your Content
3. Designing for the Inbox
Understanding the Need for Design Designing Plain Text Email
Designing HTML Email
Examples of HTML Emails
Looking for Inspiration
4. Coding Your Email Message
Embracing the Code
Creating a Solid HTML Template Avoiding CSS
Using Other Technologies
Testing Your Email
Finding Template Resources
5. Understanding Permission
The Importance of Permission
Understanding Spam
Permission versus Spam
Getting Relevant
Addressing Spam Complaints
Identifying Client Permission
Blacklists, Whitelists, and Reputation
Authentication
Considerations for Permission
The Future of Email
6. Selling Email to Your Clients
Promoting Services
Knowing What You Have to Sell
Making the Sale
Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.
Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.