This course is currently not on our Public Enrollment Training Calendar. If you are interested, please click the link below to complete our request form.
Duration & Times: 2 Days – 8:30AM-3:00PM EST
Locations for Training:
Course Description: In this HTML Email Design training class, you’ll learn how to create eye-catching HTML emails & newsletters that work on a consistent basis across multiple email clients and platforms. You will now be able to visually communicate & market with custom, branded mass email campaigns. From designing and coding emails from the ground up to responsive techniques and email client testing, you’ll find that this course will help you improve your designs and communication. This course also comes with numerous examples and a starter email template for good measure, so you can see the lessons in action and create your own original (not to mention, Outlook-proof) designs.
Prerequisites: No previous experience is needed for this HTML email training course. Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.
Required Technical Set-Up:
• Primary computer connected to a second monitor OR second computer to view instructor live
• Reliable High-speed internet connection
• Web Browser: Google Chrome Preferred (Alternative: Microsoft Edge)
• 3-Button Computer mouse
• Audio Speaker/Microphone (built-in to computer or external)
Job Roles That Use HTML Email Design:
Email Designer
Web Developer/Designers
Projects That Use HTML Email Design:
Marketing/Email Campaigns
Coding Email Messages in HTML
[one_half]1. Introduction to Email
The Importance of Email
Overcoming the Reputation
Different Types of Communication
The Opportunity for Web Designers
2. Planning an Email Campaign
Planning Is Essential
Meeting the Client
Setting Goals
Measuring Success
Planning Your Content
3. Designing for the Inbox
Understanding the Need for Design Designing Plain Text Email
Designing HTML Email
Examples of HTML Emails
Looking for Inspiration
4. Coding Your Email Message
Embracing the Code
Creating a Solid HTML Template Avoiding CSS
Using Other Technologies
Testing Your Email
Finding Template Resources
[/one_half][one_half_last]5. Understanding Permission
The Importance of Permission
Understanding Spam
Permission versus Spam
Getting Relevant
Addressing Spam Complaints
Identifying Client Permission
Blacklists, Whitelists, and Reputation
Authentication
Considerations for Permission
The Future of Email
6. Selling Email to Your Clients
Promoting Services
Knowing What You Have to Sell
Making the Sale
[/one_half_last]
Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.
Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.
No certification avaiable
If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives!
Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training class.
Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training service. Pricing provided is firm fixed price based on number of students. Client is responsible for entire amount regardless of change in number of registrations.
Important Notice: Please avoid accessing ThinkB!G remote student computers on devices marked as classified or containing confidential information. Opt for an alternate computer for your training requirements, and for any specific class participation needs or inquiries, don’t hesitate to get in touch with
[email protected].
