Typography Using Adobe Illustrator & InDesign Live Hands-On Instructor-Led Training Class

Baltimore, Maryland, Virginia, Washington D.C. & On-Site at Your Location

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Course Information & Why You Should Attend

ThinkB!G Exclusive LogoDuration & Times: 2 Days – 8:30AM-3:00PM ET / 5:30AM-12:00PM PT (30 Minute Complimentary Lunch)

Locations for Training:
In Person at ThinkB!G in Columbia, Maryland near Baltimore, Washington D.C., Virginia region.
Virtually Online Live (VOLT) From Anywhere! Students Join the Same In Person Class Remotely.
Upon Request: Onsite Custom Private Training at Your Location!

Course Description: In this two-day, hands-on Typography class, you will learn the fundamentals of typography and font design, including the anatomy, psychology, and elements of type. Whether it is print, web, or motion graphics, typography is an essential element in graphic design. You will learn how to better integrate type into your design. Understand how font families, color, contrast, tone, and hierarchy affects our perception and readability of type. During class, you will use Adobe Illustrator and InDesign, to create elements with your newfound skills.

Prerequisites: Experience using Adobe Illustrator and InDesign required. Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications and files, as well as navigate to other folders.

Job Roles That Use Typography:
Graphic Designers
Creative and Marketing Teams
Communication Teams
Web Designers
Content Managers
e-Learning Designers
Social Media Specialist
Multimedia Designers
Font Designers
Font Developers

Projects That Use Typography:
Digital Print, Web, and/or Motion Graphics Projects

Typography Using Adobe Illustrator & InDesign Course Outline

1. Introduction
What is Typography
Why good type matters
Importance of good type
History of Type

2. Font Technology
Open Type
Open Type Var
Open Type SVG
True Type
Postscript

3. Categories of Type
Serif vs San Serif
Type Classifications and Features
Type Families
Superfamilies
Six necessary typefaces
Text typefaces vs display typefaces

4. Settings
Anatomy
Majuscule vs minuscule (caps & lowercase)
Size and Measurement
Basic leading principles (line spacing)
Kerning (character spacing)
Tracking guidelines (word spacing)
Alignment (Using centered, asymmetrical, and flush-right type)
Numerals / Figures
Dumb vs Smart Quotes
Drop Caps
Paragraph vs Character
Body vs headline
EN and EM dashes
Ampersands
Property weighted small caps and fractions

5. Legibility and Readability
Vertical Text
Commentary, marginalia, and alternative languages
Typefaces and Screen
Widows and Orphans
Tittle, or i or j dot
Invisible typography
Why some typefaces look bigger
Visual Centering
Punctuation & Hanging Punctuation
Ligatures & Diphthongs
Screen vs Print
Margins and Gutters
Decorative vs basic
Rivers of space
Using the correct marks

6. Hierarchy
Structuring a layout
Use typography to create order/ Hierarchy
Hierarchy using position
Hierarchy using size
Hierarchy using weight
Hierarchy using color
Hierarchy using contrast
Hierarchy using orientation
Hierarchy using special effects
Systematizing hierarchy

7. Grid
Grid as Frame
Dividing Space
Golden-ratio
Single to Multicolumn Column Grid
The uneven text grid
The text block effect
Modular Grid
Tables and charts

8. Color
The psychology of color
Understanding color
Use of the color wheel
How color interacts
Color Harmony Rules
Readability with color
Considering background content

9. Elements
Patterns, gradients and texture
Glyphs: Ornaments, dingbats and symbols/pictograms
Use type graphically
Signage: Using display versions
Shape
Scale
Heavy Flourishes (Ligatures)
Using a letter as form
Using counter spaces as form
Letterform details
The handmade solution
Emphasis using weights and contrasting weight
Decks, callouts, pull quotes

10. Mixing
Mixing many typefaces
Mixing type using contrast, weight, or color
Mixing typefaces using historical compatibility
Selecting a Typeface & Pairing

11. Typographic Composition
Emphasis in Text
Understanding white space
Mixing Typefaces
Logotypes and Branding
Grouping within layouts
Achieve harmony and balance
Limit your fonts (The rule of one to three typefaces)
Opening paragraph
Indicating paragraphs

12. Type Design
Logotypes and Branding/ Text as Art
Images with Type
Text overlapping text
Type as an image
Three-dimensional type
Repetition
Deconstructed type
Framing the text
Floating in space
Navigational devices
Chaos vs order
Typographic “furniture”
Entry points
Less is more
More is more
Being expressive

13. Psychology of Type
Emotional content applied by the text
Historical connotation
Readability studies (Legibility and readability)
Relationships
Gestalt Principles in Typography
Science behind the font

14. References
Finding Design Resources
Glossary
Readers Marks

Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.

Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

What You Get
  • Hands-On Official Authorized Training & Certification
  • Training Delivered from Instructors that are Senior Consultants Certified by Adobe (ACI), Apple (ACT), & Microsoft (MCT)
  • Official Curriculum Courseware & Personal Use of Class Recording for Limited Time
  • Certificate of Completion
  • Computer with Software & Class Files (In Person Only)
  • Continental Breakfast Every Day (In Person Only)
  • Catered Gourmet Deli Lunch Every Day (In Person Only)
  • Unlimited Snacks and Refreshments (In Person Only)
  • Notebook & Pen (In Person Only)
  • Free Parking (In Person Only)
Pricing

Public Enrollment Training

Commercial Price Per Person 2-Day Class: $795
GSA/Government Price Per Person 2-Day Class: $640.81
Non-Profit/Education Price Per Person 2-Day Class: $745

Dates to Register!

 

Custom Private Training – Onsite at Your Location, or at ThinkB!G

Submit details and a formal training quote will be sent to you!

Click to Get a Quote Now!

Dates to Register

Course Location Start Date End Date Time
Typography (Online Live ONLY)
More Details.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Wednesday, Jan 06, 2021 Thursday, Jan 07, 2021 8:30 am - 3:00 pm Register
Typography (Online Live ONLY)
More Details.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Monday, Mar 08, 2021 Tuesday, Mar 09, 2021 8:30 am - 3:00 pm Register
Typography (Online Live ONLY)
More Details.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Wednesday, Jun 16, 2021 Thursday, Jun 17, 2021 8:30 am - 3:00 pm Register
Typography (Online Live ONLY)
More Details.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Monday, Jul 12, 2021 Tuesday, Jul 13, 2021 8:30 am - 3:00 pm Register
Typography (Online Live ONLY)
More Details.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Wednesday, Sep 29, 2021 Thursday, Sep 30, 2021 8:30 am - 3:00 pm Register
Typography (Online Live ONLY)
More Details.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Wednesday, Dec 08, 2021 Thursday, Dec 09, 2021 8:30 am - 3:00 pm Register

Custom Private Training

We offer this course as Custom Private Training or Project Based Training®!

If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives! We can have the Private Training at ThinkB!G in Columbia, Maryland, Virtually Online Live (Available for Most Courses), or Onsite at Your Location.

What's Included?

  • Custom Outline to include Targeted Topics Based on Your Learning Needs
  • Hands-On Official Authorized Training & Certification
  • Training Delivered from Instructors that are Senior Consultants Certified by Adobe (ACI), Apple (ACT), & Microsoft (MCT)
  • Official Curriculum Courseware
  • Certificate of Completion
  • Computer (Apple Mac or Windows PC) with Software & Class Files (In Person Only at ThinkB!G)
  • Continental Breakfast Every Day (In Person Only at ThinkB!G)
  • Catered Gourmet Deli Lunch Every Day (In Person Only at ThinkB!G)
  • Unlimited Snacks and Refreshments (In Person Only at ThinkB!G)
  • Notebook & Pen (In Person Only)
  • Free Parking (In Person Only at ThinkB!G)

Submit details and a formal training quote will be sent to you!

Click to Get a Quote Now!

Policies

Payment Policy for Public Enrollment Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training class.

 

Payment Policy for Private & Project Based Training® Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training service.  Pricing provided is firm fixed price based on number of students.  Client is responsible for entire amount regardless of change in number of registrations.

 

Cancellation/Rescheduling Policy for Public Enrollment Classes

  • Classes may be canceled if less than 4 students are registered. We will notify you of cancellations no later than 16 business days prior to class.
  • Canceling/Rescheduling more than 16 business days prior to class: You are eligible for a refund or free reschedule. Registration is transferable to another student for the same class & date.
  • Canceling/Rescheduling less than 16 business days prior to class: No refund. No Reschedule. Registration is transferable to another student for the same class & date.
  • No Shows without contact: No refund. No Reschedule.

Cancellation/Rescheduling Policy for Custom/Private and On-Site Training Classes

  • No penalty if cancellation/reschedule is 16 Business Days (Monday-Friday) prior to the first date of class.
  • 50% penalty will be incurred if cancellation/reschedule is less than 16 Business Days (Monday-Friday) prior to the first date of class. This fee is to cover instructor expenses, travel, and course materials purchased.

Cancellation/Rescheduling Policy for Individual Students in Custom/Private Training Classes

  • Individual students registered in a private class, who cancel or do not show, are not eligible for a partial refund or reschedule. Please contact your class organizer or manager if you need to cancel.