Social Media for Government Live Hands-On Instructor-Led Training Class

Baltimore, Maryland, Virginia, Washington D.C., Virtually Online Live & On-Site at Your Location

Print this Page
Course Information & Why You Should Attend

ThinkB!G Exclusive LogoDuration & Times: 2 Days – 8:30AM-3:00PM ET / 5:30AM-12:00PM PT (30 Minute Complimentary Lunch)

Locations for Training:
In Person at ThinkB!G in Columbia, Maryland near Baltimore, Washington D.C., Virginia region.
Virtually Online Live (VOLT) From Anywhere! Students Join the Same In Person Class Remotely.
Upon Request: Onsite Custom Private Training at Your Location!

Course Description: In this hands-on, two-day Social Media for Government training course, you will learn the government social media best practices, practical applications, and standards. This social media training will explore overall social media goals, content strategy, platforms and content appropriate for your target audience, keyword research and applying SEO for all government social media posts. You will also gain an understanding of how to monitor accounts, use Google Analytics Social Reports to track social media metrics, and how to ensure your social media content meets Section 508 Accessibility guidelines.

Prerequisites: Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.

Job Roles That Use Social Media for Government:
Public Affairs Specialists
Social Media Managers
Social Media Specialists
Social Media Coordinators
Communication Specialists
New Media Specialists
Digital Marketers
Web Developers
Social Media Writers

Projects That Use Social Media for Government:
Ease of Communication
Spreads Information
Better Citizen Engagement & Customer Service
Brand Recognition
Emergency Response

Social Media for Government Course Outline

1. Social Media as Part of Government Content Marketing Strategy
Benefits of Social Media
Social Media Government Policy & Standards
Social Media Goals, Calendar, Checklist
Content Strategy
Content Types for Social Media
Content Generation
Government Agencies Leading on Social Media
Key Personas and Target Audience
How to Drive Followers
Social Media Metrics Measured in Google Analytics 

2. Social Media Platforms for Government
Job Roles
Types of Content Featured on Each Social Media Platform
Most Frequently Used Platforms by Government

3. Branding Your Social Media
Purpose of Branding
Style Guides
Branding for each Social Media Platform

4. Social Media Search Engine Optimization (SEO) and Google Analytics Reporting
Keyword Research for Your Organization
Social Media Metrics – What You Can Measure
Google Analytics Social Reports

5. Monitoring, Engaging, and Implementing on Your Social Media Platforms
Best Practices
Commenting and Replying
Engagement, Likes, Retweets, and others
Etiquette & Online Reputation Management
Tone
Frequency, Best Times & Days to Post
Personal v. Professional

6. Social Media Section 508 Accessibility
Government Guidelines
Social Media Content for People with Disabilities
Making Your Social Media Content Accessible with Captions and Transcripts

Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.

Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

What You Get
  • Hands-On Official Authorized Training & Certification
  • Training Delivered from Instructors that are Senior Consultants Certified by Adobe (ACI), Apple (ACT), & Microsoft (MCT)
  • Official Curriculum Courseware & Personal Use of Class Recording for Limited Time
  • Certificate of Completion
  • Computer with Software & Class Files (In Person Only)
  • Continental Breakfast Every Day (In Person Only)
  • Catered Gourmet Deli Lunch Every Day (In Person Only)
  • Unlimited Snacks and Refreshments (In Person Only)
  • Notebook & Pen (In Person Only)
  • Free Parking (In Person Only)
Pricing

Public Enrollment Training

Commercial Price Per Person 2-Day Class: $795
GSA/Government Price Per Person 2-Day Class: $640.81
Non-Profit/Education Price Per Person 2-Day Class: $745

Dates to Register!

 

Custom Private Training – Onsite at Your Location, Online Live, or at ThinkB!G

Submit details and a formal training quote will be sent to you!

Click to Get a Quote Now!

Dates to Register

CourseLocationStart DateEnd DateTime
Social Media for Government (Online Live ONLY)
More details.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Wednesday, Nov 04, 2020 Thursday, Nov 05, 2020 8:30 am - 3:00 pm Register
Social Media for Government (Online Live ONLY)
Learn more.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Monday, Feb 01, 2021 Tuesday, Feb 02, 2021 8:30 am - 3:00 pm Register
Social Media for Government (Online Live ONLY)
Learn more.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Tuesday, Apr 06, 2021 Wednesday, Apr 07, 2021 8:30 am - 3:00 pm Register
Social Media for Government (Online Live ONLY)
Learn more.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Wednesday, Jun 23, 2021 Thursday, Jun 24, 2021 8:30 am - 3:00 pm Register
Social Media for Government (Online Live ONLY)
Learn more.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Wednesday, Aug 25, 2021 Thursday, Aug 26, 2021 8:30 am - 3:00 pm Register
Social Media for Government (Online Live ONLY)
Learn more.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Monday, Sep 27, 2021 Tuesday, Sep 28, 2021 8:30 am - 3:00 pm Register
Social Media for Government (Online Live ONLY)
Learn more.

"> Think BIG. Learn Smart

ThinkB!G - Online Live ONLY (NOT Self-Paced)

Monday, Nov 29, 2021 Tuesday, Nov 30, 2021 8:30 am - 3:00 pm Register

Custom Private Training

We offer this course as Custom Private Training or Project Based Training®!

If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives! We can have the Private Training at ThinkB!G in Columbia, Maryland, Virtually Online Live (Available for Most Courses), or Onsite at Your Location.

What's Included?

  • Custom Outline to include Targeted Topics Based on Your Learning Needs
  • Hands-On Official Authorized Training & Certification
  • Training Delivered from Instructors that are Senior Consultants Certified by Adobe (ACI), Apple (ACT), & Microsoft (MCT)
  • Official Curriculum Courseware
  • Certificate of Completion
  • Computer (Apple Mac or Windows PC) with Software & Class Files (In Person Only at ThinkB!G)
  • Continental Breakfast Every Day (In Person Only at ThinkB!G)
  • Catered Gourmet Deli Lunch Every Day (In Person Only at ThinkB!G)
  • Unlimited Snacks and Refreshments (In Person Only at ThinkB!G)
  • Notebook & Pen (In Person Only)
  • Free Parking (In Person Only at ThinkB!G)

Submit details and a formal training quote will be sent to you!

Click to Get a Quote Now!

Policies

Payment Policy for Public Enrollment Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training class.

 

Payment Policy for Private & Project Based Training® Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training service.  Pricing provided is firm fixed price based on number of students.  Client is responsible for entire amount regardless of change in number of registrations.

 

Cancellation/Rescheduling Policy for Public Enrollment Classes

  • Classes may be canceled if less than 4 students are registered. We will notify you of cancellations no later than 16 business days prior to class.
  • Canceling/Rescheduling more than 16 business days prior to class: You are eligible for a refund or free reschedule. Registration is transferable to another student for the same class & date.
  • Canceling/Rescheduling less than 16 business days prior to class: No refund. No Reschedule. Registration is transferable to another student for the same class & date.
  • No Shows without contact: No refund. No Reschedule.

Cancellation/Rescheduling Policy for Custom/Private and On-Site Training Classes

  • No penalty if cancellation/reschedule is 16 Business Days (Monday-Friday) prior to the first date of class.
  • 50% penalty will be incurred if cancellation/reschedule is less than 16 Business Days (Monday-Friday) prior to the first date of class. This fee is to cover instructor expenses, travel, and course materials purchased.

Cancellation/Rescheduling Policy for Individual Students in Custom/Private Training Classes

  • Individual students registered in a private class, who cancel or do not show, are not eligible for a partial refund or reschedule. Please contact your class organizer or manager if you need to cancel.
Reviews

Average Review: 4.57 out of 5

Department of Defense DOD Logo
Another Outstanding Experience!
"Another outstanding experience at Think BIG! Instructor and facility were top notch. I have never been to a training facility with such attentive customer service." - Debra S., DOD (Social Media Training for Government)
Library of Congress LOC Logo
Given Tools To Support My Agency's Mission!
"This training proved to be very enlightening! I have been given useful tools that will help support my agency's mission, and broaden our outreach." - Jillian H.,  Library of Congress (Social Media Training for Government)
Library of Congress LOC Logo
Applicable To My Experience!
"I really enjoyed my training at Think BIG. Learn Smart. I learned a whole lot of new things, many of which are applicable to my experience." - Megan E., Library of Congress (Social Media for Government)
Johns Hopkins Medicine JHMI Logo
Well-Organized Training!
"Think Big Learn Smart provides well-organized training that is easy to access." - Mary Beth H., JHMI (Social Media Training for Government Agencies)
U.S. Food & Drug Administration FDA Logo
Tailoring Courses To Fit Specific Needs!
"I have always enjoyed my Think BIG classes. The staff is amazing, both friendly and helpful. Instructors are great at answering questions and tailoring courses to fit specific needs." - Adam D., FDA (Social Media for Government)
U.S. Food & Drug Administration FDA Logo
Sharpen my skills!
"The staff is always helpful and pleasant. I love coming to training here. There's a wealth of knowledge here and I'm glad I can come here to learn new things and sharpen my skills." - Irene A., FDA (Social Media Training)
U.S. Food & Drug Administration FDA Logo
Takes Great Care of Their Students!
"I always enjoy the training I take at Think BIG. The instructors are knowledgeable and engaging. The staff is fantastic. Think BIG takes great care of their students by providing great instructors, and a welcoming and friendly atmosphere." - Edie S., FDA (Social Media for Government)