SEO Copywriting Live Hands-On Instructor-Led Training Class

Baltimore, Maryland, Virginia, Washington D.C., Virtually Online Live & On-Site at Your Location

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Course Information & Why You Should Attend

ThinkB!G Exclusive LogoDuration & Times: 2 Days – 8:30AM-3:00PM ET / 5:30AM-12:00PM PT (30 Minute Complimentary Lunch)

Locations for Training:
In Person at ThinkB!G in Columbia, Maryland near Baltimore, Washington D.C., Virginia region.
Virtually Online Live (VOLT) From Anywhere! Students Join the Same In Person Class Remotely.
Upon Request: Onsite Custom Private Training at Your Location!

Course Description: In this hands-on, two-day SEO Copywriting class, you will go through the entire process of writing content and optimizing is for Search Engines! Starting off with establishing goals for your content, learning your target audience, and metrics you want to measure. Then, diving into the content development with brainstorming and performing keyword research based on your writing topic. You will build an outline of your content, and then begin writing your original copy including the essential elements for Search Engine Optimization (SEO). Next, you look at measuring your content performance with Google Analytics and on other social media platforms you use. Lastly, you will analyze all of the content writing steps you completed and how to improve in the future.

Prerequisites: Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders. You are required to bring your login credentials for your organization’s Google Analytics account, or your personal Google Analytics account to training (Read and Analyze Access is acceptable), in order to make this course the most effective for you. This will allow you to implement what you learn immediately after the course.

Job Roles That Use SEO Copywriting:
Content Writers
Marketing & Communications Professionals
Web Analysts
Digital Advertisers
Website Developers
Content Strategists
User Experience Designers
Visual Information Specialists

Uses for SEO Copywriting:
Improve Traffic
Increase Search Rankings
Improve Organic Search
Boost Content Value
Simplify Your Content
Proper SEO Tagging & Descriptions

SEO Copywriting Course Outline

1. Overview of SEO
What is it?
Why is it important?
What type of content needs SEO?
Statistics
Glossary of Terms

2. Goal Setting for SEO Copywriting
Style Guides
SWOT Analysis
Purpose Goals
Target Audience Goals
Performance Goals & Metrics

3. Content Brainstorm Based on Goals
5 W’s
Organization Hot Topics
Competitive Information on Subject Matter

4. SEO Keyword & Competitive Research & Target Audience
Brainstorming Keywords
Keyword Metrics
Filter Keywords with a Research Tool
Research Keywords Your Competitors are using
Research Topics for your Target Audience
Building your keyword list to out write the competition
Keywords in HTML

5. Outline Your SEO Content
Create a Content Plan
Creation vs Curation
Content Sourcing
Consider reusing content for Social Media & Email Campaigns

6. SEO Copywriting
Writing Your Original Copy & Include Brand Management
Best Practices of SEO Copywriting
Scanability
Inbound Links (Anchor Text)
Optimizing Your Content
Recommended Review & Approval Process within Organization

7. Measuring Performance of SEO Content
Using Google Analytics/Ranking to Measure Performance of Content
Social Media Monitoring & Feedback

8. SEO Content Process Improvement Plan
Analyze & Improve

Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.

Software Versions: ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

What You Get
  • Hands-On Official Authorized Training & Certification
  • Training Delivered from Instructors that are Senior Consultants Certified by Adobe (ACI), Apple (ACT), & Microsoft (MCT)
  • Official Curriculum Print and/or Digital Courseware & Personal Use of Class Recording for Limited Time
  • Certificate of Completion
  • Computer (Apple Mac or Windows PC) with Software & Class Files (In Person Only)
  • Continental Breakfast Every Day (In Person Only)
  • Catered Gourmet Deli Lunch Every Day (In Person Only)
  • Unlimited Snacks and Refreshments (In Person Only)
  • Notebook & Pen (In Person Only)
  • Free Parking (In Person Only)
Pricing

Public Enrollment Training

Commercial Price Per Person 2-Day Class: $795
GSA/Government Price Per Person 2-Day Class: $640.81
Non-Profit/Education Price Per Person 2-Day Class: $745

Dates to Register!

 

Custom Private Training – Onsite at Your Location, Online Live, or at ThinkB!G

Submit details and a formal training quote will be sent to you!

Click to Get a Quote Now!

Dates to Register

CourseLocationStart DateEnd DateTime
SEO Copywriting

ThinkB!G (Columbia, MD) - In Person & Online Live

Monday, Jan 06, 2020 Tuesday, Jan 07, 2020 8:30 am EDT - 3:00 pm EDT Register
SEO Copywriting

ThinkB!G (Columbia, MD) - In Person & Online Live

Wednesday, Mar 18, 2020 Thursday, Mar 19, 2020 8:30 am EDT - 3:00 pm EDT Register
SEO Copywriting

ThinkB!G (Columbia, MD) - In Person & Online Live

Wednesday, Jun 03, 2020 Thursday, Jun 04, 2020 8:30 am EDT - 3:00 pm EDT Register
SEO Copywriting

ThinkB!G (Columbia, MD) - In Person & Online Live

Wednesday, Aug 05, 2020 Thursday, Aug 06, 2020 8:30 am EDT - 3:00 pm EDT Register
SEO Copywriting

ThinkB!G (Columbia, MD) - In Person & Online Live

Thursday, Oct 15, 2020 Friday, Oct 16, 2020 8:30 am EDT - 3:00 pm EDT Register
SEO Copywriting

ThinkB!G (Columbia, MD) - In Person & Online Live

Wednesday, Dec 02, 2020 Thursday, Dec 03, 2020 8:30 am EDT - 3:00 pm EDT Register

Custom Private Training

We offer this course as Custom Private Training or Project Based Training®!

If you have a team of individuals, you can receive bulk discounts by doing your own Private training session & cover your specific learning objectives! We can have the Private Training at ThinkB!G in Columbia, Maryland, Virtually Online Live (Available for Most Courses), or Onsite at Your Location.

What's Included?

  • Custom Outline to include Targeted Topics Based on Your Learning Needs
  • Hands-On Official Authorized Training & Certification
  • Training Delivered from Instructors that are Senior Consultants Certified by Adobe (ACI), Apple (ACT), & Microsoft (MCT)
  • Official Curriculum Print and/or Digital Courseware
  • Certificate of Completion
  • Computer (Apple Mac or Windows PC) with Software & Class Files (In Person Only at ThinkB!G)
  • Continental Breakfast Every Day (In Person Only at ThinkB!G)
  • Catered Gourmet Deli Lunch Every Day (In Person Only at ThinkB!G)
  • Unlimited Snacks and Refreshments (In Person Only at ThinkB!G)
  • Notebook & Pen (In Person Only)
  • Free Parking (In Person Only at ThinkB!G)

Submit details and a formal training quote will be sent to you! 

Click to Get a Quote Now!

Policies

Payment Policy for Public Enrollment Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training class.

 

Payment Policy for Private & Project Based Training® Classes

Payment and/or Purchase Order is required 16 Business Days (Monday-Friday) prior to first date of training service.  Pricing provided is firm fixed price based on number of students.  Client is responsible for entire amount regardless of change in number of registrations.

 

Cancellation/Rescheduling Policy for Public Enrollment Classes

  • Classes may be canceled if less than 4 students are registered. We will notify you of cancellations no later than 16 business days prior to class.
  • Canceling/Rescheduling more than 16 business days prior to class: You are eligible for a refund or free reschedule. Registration is transferable to another student for the same class & date.
  • Canceling/Rescheduling less than 16 business days prior to class: No refund. No Reschedule. Registration is transferable to another student for the same class & date.
  • No Shows without contact: No refund. No Reschedule.

Cancellation/Rescheduling Policy for Custom/Private and On-Site Training Classes

  • No penalty if cancellation/reschedule is 16 Business Days (Monday-Friday) prior to the first date of class.
  • 50% penalty will be incurred if cancellation/reschedule is less than 16 Business Days (Monday-Friday) prior to the first date of class. This fee is to cover instructor expenses, travel, and course materials purchased.

Cancellation/Rescheduling Policy for Individual Students in Custom/Private Training Classes

  • Individual students registered in a private class, who cancel or do not show, are not eligible for a partial refund or reschedule. Please contact your class organizer or manager if you need to cancel.