Google Analytics & Search Engine Optimization (SEO) for Government Training Course

Google Analytics & Search Engine Optimization (SEO) for Government Training Course

Maryland, Virginia, Washington DC, Online & On-Site

Google Analytics & SEO for Government Course Description:

In this hands-on, two-day Google Analytics & Search Engine Optimization (SEO) for Government training course, you will learn the essential skills needed to get started with Google Analytics and SEO. Google Analytics is the most popular service on the web for tracking and reporting website traffic. ThinkB!G’s Google Analytics and SEO training course, will cover how to set up, manage, and effectively utilize Google Analytics, and learn Search Engine Optimization (SEO) basics including learning about content strategy and content marketing, and how the Google search engine discovers, indexes, and ranks web content. You will get to develop keyword topics and use keyword tools to create keywords for your target market, create content for search engines, perform semantic search, learn how to personalize search, develop a blogging strategy for content marketing, and more. In Google Analytics, you will get to use the tools starting with learning the audience overview and demographics, seeing website traffic, and looking at reports, sources, referrals, campaigns, behaviors, and many others. This search engine marketing training course will allow you to use Google Analytics and Search Engine Optimization together, in order to create effective search engine marketing for your organization.

Prerequisites for Attending Google Analytics & SEO for Government Training:

Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.

Job Roles That Use Google Analytics:

Marketing & Communications Professionals
Web Analysts
Digital Advertisers
Website Developers
Content Strategists
User Experience Designers
Visual Information Specialists

Uses for Google Analytics:

Track Website Traffic
Report on Website User Data and Conversions
Measure Your Organization’s Reach Online
Understand Where Your Site Needs Improvement for Users 

Locations for Google Analytics & SEO for Government Training:

In Person at ThinkB!G’s Office in Columbia, MD (next to the Columbia Mall)
Online Live from Anywhere
Private Custom Training On Site or at Your Location
Project Based Training On Site or at Your Location

Times for Google Analytics & SEO for Government Training:

In Person & Online Live: 8:30AM-3:00PM ET / 5:30AM-12:00PM PT (30 Minute Lunch)
Private Custom & Project Based Training: Your preference
*Please click the Dates To Register tab above to see all dates & times available.* 

Google Analytics & SEO for Government Training Includes:

Hands-On Training Led by Certified Instructors
Print and/or Digital Courseware
Certificate of Completion
Continental Breakfast Every Day (In Person Only)
Catered Gourmet Deli Lunch Every Day (In Person Only)
Unlimited Snacks and Refreshments (In Person Only)
Notebook & Pen (In Person Only)
Free Parking (In Person Only)

Software Versions:

ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

Google Analytics & SEO for Government Course Outline

1. SEO Optimization Basics
Content Strategy/Content Marketing
What is SEO?
How Search Engine discover, index and rank web content
Benefits of SEO

2. Getting Started
Discover the keyword topics & tools for your target market
Google’s content guidelines
Create content for your prospects and search engines
On page SEO
Semantic search
Using personalization of search
Develop a blogging strategy for your content marketing

3. Google Analytics
Audience Overview
Demographics
Interests
Geo
Behavior
Technology
Mobile
Users Flow
Acquisition Overview
All Traffic
Channels
Source/Medium
Referrals
Social Overview
Network Referrals
Landing Pages
Campaigns
Organic Keywords
Behavior Flow
Site content
Content Drilldown
Exit Pages
Site speed
Site search
Usage
Search terms
Search Pages
Customization
Dashboards
Custom reports
Emailing/Exporting Google Analytics Data
Setting Date Ranges
Comparing Time Periods

Watch Below To Learn More About Google Analytics. This is just an informational video from Google & does not reflect how our online live courses are conducted.

Course Location Start Date End Date Time
Google Analytics and SEO for Government

Columbia, MD - In Person & Online Live

Monday, Dec 04, 2017 Tuesday, Dec 05, 2017 8:30 am EDT - 3:00 pm EDT Register
Google Analytics and SEO for Government

Columbia, MD - In Person & Online Live

Monday, Jan 29, 2018 Tuesday, Jan 30, 2018 8:30 am EDT - 3:00 pm EDT Register
Google Analytics and SEO for Government

Columbia, MD - In Person & Online Live

Monday, Mar 12, 2018 Tuesday, Mar 13, 2018 8:30 am EDT - 3:00 pm EDT Register
Google Analytics and SEO for Government

Columbia, MD - In Person & Online Live

Tuesday, May 29, 2018 Wednesday, May 30, 2018 8:30 am EDT - 3:00 pm EDT Register
Google Analytics and SEO for Government

Columbia, MD - In Person & Online Live

Monday, Aug 13, 2018 Tuesday, Aug 14, 2018 8:30 am EDT - 3:00 pm EDT Register
Google Analytics and SEO for Government

Columbia, MD - In Person & Online Live

Monday, Oct 29, 2018 Tuesday, Oct 30, 2018 8:30 am EDT - 3:00 pm EDT Register