Google Analytics and AdWords Training Course

Google Analytics and AdWords Training: Course Description

Maryland, Virginia, Washington DC, Online & On-Site

Course Overview

In this hands-on 2 day Google Analytics and AdWords training course, students will learn everything they need to know to get started with Google Analytics and Google AdWords. Google Analytics is the most popular service on the web for tracking and reporting website traffic. Google AdWords is an online advertising program that lets you spend as much or as little as you want to buy online ads and then track their impact. ThinkB!G’s Google Analytics and AdWords training class, will cover how to set up, manage, and effectively utilize Good Analytics and Google AdWords for your business. It will also teach you how to use both programs together to maximize your online presence.

Locations for Google Analytics and AdWords:

In Person at ThinkB!G’s Office in Columbia, MD (next to the Columbia Mall)
Online Live from Anywhere
Private Custom Training On Site or at Your Location
Project Based Training On Site or at Your Location

Times for Google Analytics and AdWords:

In Person & Online Live: 8:30AM-3:00PM ET / 5:30AM-12:00PM PT (30 Minute Lunch)
Private Custom & Project Based Training: Your preference
*Please click the Dates To Register tab above to see all dates & times available.*

Prerequisites for Attending Google Analytics and Adwords Training:

Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.

Job Roles That Use Google Analytics and AdWords:

Marketing Professionals
Digital Advertisers
Business Owners
Website Developers

Uses for Google Analytics and AdWords:

Tracking Website Traffic
Reporting on Website User Data and Conversions
Advertising Your Business Online


Google Analytics and AdWords Training Includes:

Hands-On Training Led by Certified Instructors
Print and/or Digital Courseware
Certificate of Completion
Continental Breakfast Every Day (In Person Only)
Catered Gourmet Deli Lunch Every Day (In Person Only)
Unlimited Snacks and Refreshments (In Person Only)
Notebook & Pen (In Person Only)
Free Parking (In Person Only)

Software Versions:

ThinkB!G open enrollment classes are taught on the most current version of software whenever possible. To request a specific version, please Contact Us or call us at 301-362-2250.

Google Analytics and AdWords Training: Course Outline

Google AdWords

  1. Online Advertising Opportunity
  2. Benefits of Google AdWords
  3. Account Structure
  4. Developing a Google AdWords Campaign
  5. Model for Successful Online Advertising
  6. Display Campaigns
  7. Campaign Settings, Key Words, Bidding
  8. Advanced Settings
  9. Campaign SetUp Options
  10. Video and Shopping Campaigns
  11. Google AdWords Reporting
  12. Optimization Techniques

Google Analytics

  1. How Google Analytics Works
  2. Interface Features
  3. Reports
  4. Audience
  5. Acquisition
  6. Campaign Tracking
  7. Behavior
  8. Conversions
  9. Multi-Channel Funnels
  10. Advanced Interface Features (specific requests)
  11. Goals
  12. Configuration Options
  13. Using Reports
  14. Model for Successful Analysis


We have instructors ready to teach this class, but we do not currently offer it on our open enrollment schedule. If you are interested in this class, please fill out the form below and we will contact you shortly about your training options!